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We think you are far better served shopping online than buying in a store. Here we will break down the major players and give you a snapshot review.
This will get you headed in the right direction to the best vendor. That said, there are plenty of options to sift through online.

We summarize our favorites below, but the best way for us to help you settle on the right company and diamond would be via our personal help.
Feel free to contact us for personal help.
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This one is a no-brainer. We have loved James Allen for years and they are one of the industry leaders. Their customer service is fantastic and they offer all the necessary tools to buy a diamond online.
They are the pioneers of bringing high quality videos to the online consumer. Hundreds of our readers purchase from James Allen every month and hear rave reviews back from them.
Despite other companies catching up a bit on the technology side see aboveJames Allen still has the best videos out there.

That is advantageous when selecting any diamond and a must when you a picking fancy shaped diamonds like ovals, pears and marquise. Click here for our full James Allen review.

Online diamond shopping and Blue Nile have by synonymous for years. They literally built the market. They were the first company to develop the concept of removing all middle-men and virtually listing diamonds direct from the manufacturers.

To date, Blue Nile has far better relationships with diamond and jewelry vendors than anyone else and are able to offer the largest selection of diamonds and settings.
While they allowed James Allen to take the lead in technology the last five years, they have taken great strides in closing that gap. They have recently introduced their own video technology to rival James Allen.
They have also taken an almost maniacal approach to fulfillment that has vastly improved their quality control and speed of delivery.
Their place as the industry leader has allowed them to cultivate relationships with some great designers as well.
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Most prevalent is their relationship with Monique Lhuilier. I adore this take on the classic baguette engagement ring.

Couple that with their strong relationships with vendors and a streamlined business model which means they are often better priced than their competitors and they have earned our seal of approval for our readers.
Click here for our full review of Blue Nile. For those readers who are hyper-focused on cut and looking to find a truly spectacular diamond in terms of brilliance, Brian Gavin Diamonds is the way to go.
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Brian Gavin is one of the industry leaders when it comes to diamond cutting. Speaking honestly, his knowledge of cut is far superior to mine.
Their Signature and Black diamonds will be more brilliant than anything else you can find. Most of our readers prefer to go for the bigger diamond and sacrifice a bit on cut.
But for those who want to make brilliance their target, Brian Gavin is the way to go. Click here for a full review of Brian Gavin Diamonds.
Our next top recommended vendor is Abe Mor. We began working with Abe Mor in March We started out working with them when we discovered that they were offering our readers the best prices by far for their diamonds they wanted to sell.
They are the real thing.
San Jose, CA. unique handmade sterling silver rings jewelry from israel silver They have recently introduced their own video technology to rival James Allen.
Everybody we have sent to Abe Mor has been blown away by the personal attention they have received from the entire team at Abe Mor, including CEO Eric Mor — both on the phone and in person.
Our go to company for fancy color diamonds is Leibish. They are the best. End of story. They are one of the biggest purchasers at the Argyle auctions and have a stunning array of fancy color diamonds like black diamonds in all budget ranges.

Many of our readers have purchased diamonds and jewelry from Leibish, and all of them have been ecstatic with the end result. Not only do they have an amazing selection of diamonds, but they are also the masters of building the jewelry piece around the diamond to bring out the color in the best way possible.
There are other options for fancy colors. But we have found Leibish to be head and shoulders above the competition.
Select a Service. He had no problem letting me see like 10 different rings Diamond rings for women zales stores coupon By Michael Fried. Our selection of rose gold rings at KAY will blow you away.
Click here for a full review of Leibish. Now you know what places we think have the best service and quality and you can start browsing their sites.
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And if you need some guidance on how to choose a perfect ring, you can check out our useful tips or contact us directly and one of our diamond experts will be happy to answer your questions.
Before you buy a diamond, get personal buying advice from industry veterans. We’ll help you get the best diamond for the money.
Why we are doing this for free? Disclosure: We generate revenue from some diamond vendors through the links on this site.
It’s never worth giving someone poor advice for one sale that will damage our credibility. For more details, click here.
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We are a team of diamond experts who will teach you to identify scams and avoid spending money on features you can’t see. Tell us as much information as possible to help us help you ie, budget, preferences, etc.

Send code to my email. This website uses cookies. Find Out More. By Michael Fried. James Allen.
Blue Nile. Brian Gavin. Michael Fried. Mike learned the diamond business from the ground-up at Leo Schachter Diamonds – one of the world’s top diamond manufacturers.
See more. James Allen James Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jeweler’s loupe.
18.01.2020 – Our selection of yellow gold rings is one for the books. Your trust is our top concern, so businesses can’t pay to alter or remove their reviews. Thank you to Oscar for helping us out! Botswana Sort.
They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab created diamonds online.
Click to Visit. No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
Blue Nile Blue Nile is the largest and most well known internet jewelry seller. They have a very large exclusive online inventory. Their high quality images are catching up to James Allens’ and their prices are amazing.
Blue Nile will send you a paid shipping label to return the ring. Still afraid of getting ripped off? Ask your diamond purchase question here.
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This field is for validation purposes and should be left unchanged. Hey I’m Ringo! The world’s first AI diamond selection tool.
Click Me to check me out! Read the Official Announcement. Annie and Mike, Resident Diamond Experts. Brilliant Earth.
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Usually this place has amazing employees and great customer service. The world’s first AI diamond selection tool. Diamond rings for women zales stores coupon These elements are called flaws or inclusions because they are formed naturally and are unique to each stone.
Ask your diamond purchase question here We are a team of diamond experts who will teach you to identify scams and avoid spending money on features you can’t see.















































































